Employer branding: WhatsApp can help

Failure to ensure smooth internal communication can have detrimental effects and serious repercussions. Given the exceptional success of instant messaging in customer relationship management, here we will explore a variety of use cases for leveraging WhatsApp for internal communications.

Employee Communication: More Important Than Ever

Efficient organizational communication has always been a concern. Although, today, it is becoming more so, as studies continue to confirm the direct correlation between the happiness of employees and that of customers. On top of that, poor communication is known to be one of the root causes of demotivation in the workplace.

Whichever way you look at it, good communication is important.

Still, despite all the technological advances, when we hear “employee communications,” the first associations aren’t necessarily positive. And that’s an understatement.

Many of us associate it with meetings, email chains, company newsletters, HR memos, complex intranets…

Did you know that people tend to neglect, or even avoid, communication if it comes through a device or channel they are not comfortable with? For a company, the inconvenience with the internal communication channel can be a serious problem. Whether it’s for employee satisfaction or the efficient operation of key workflows.

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Do you want to make sure that the information arrives and is read by your employees in a timely manner?
Why not let them communicate in the most natural way possible?
For the millennial generation who will be 75% of the total workforce in 2025, that natural form of communication is chat.

In fact, many b2b-oriented applications have successfully taken advantage of the chat culture, creating a flexible solution that freed internal communications from the desktop…

What does WhatsApp have that other types of Internal Communication do not have?

But what if you didn’t have to make your employees adapt to any new channel, tool or intranet? What if that channel was something they already use on a daily basis?

This is the answer to the question at the head of this section. WhatsApp is familiar with it.

Actively used by 2+ billion people every month, it is the most popular messaging app in history.

Therefore, most people use the app on a daily basis and are intimately familiar with its interface.

Using the app in business communications removes the hurdle of making employees adapt to an unfamiliar system.

Quite inadvertently, it ensures that received messages are checked on a regular basis.

‍In fact, since the launch of the WhatsApp Business API, many companies have focused on using the application to reinvent their internal communication plan instead of offering customer service. This trend is mainly observed in e-commerce, travel and hospitality and real estate industries.

We believe that integrating the WhatsApp Business API into your internal communication strategy and policies can boost knowledge sharing among employees. As well as forging collaboration, streamlining complex HR processes and fostering a positive company culture.