Develop, implement and execute strategic marketing plans for an entire organization (or for lines of business and brands within an organization) to attract potential partners and retain existing customers.

Consider all the different types of communication that must take place in societies for there to be sustainable democratic development.

Manage a company's advertising operations and staff to develop creative and consistent brand-specific advertising campaigns.

Create and maintain a positive public image by responding to media inquiries and providing articles, preparing press kits and organizing press conferences.