International corporate event: 6 tips to engage your stakeholders
If you are planning a corporate event for an international organization, you may face challenges in engaging your stakeholders. Stakeholders are the people who have an interest or influence in your organization, such as staff, customers, donors, partners, investors, suppliers, regulators, and the media. Engaging them effectively can help you achieve your event goals, such as raising awareness, building relationships, generating leads, or launching a new product or service.
Here are some tips on how to engage stakeholders for a corporate event working for an international organization:
- Identify your key stakeholders and their needs. Before you start planning your event, you need to know who your target audience is and what they expect from your event. You can use tools such as stakeholder analysis or stakeholder mapping to identify and prioritize your key stakeholders and their needs. For example, you may want to segment your stakeholders by geography, industry, role, or level of interest.
- Communicate your event value proposition and objectives. Once you have identified your key stakeholders and their needs, you must communicate how your event can benefit them and what you want to achieve. You can use tools such as value proposition canvas or SMART objectives to craft and convey your event value proposition and objectives. For example, you may want to highlight how your event can help your stakeholders solve a problem, learn something new, network with peers, or access exclusive opportunities.
- Choose the right event format and platform. Depending on your event value proposition and objectives, you must choose the most suitable event format and platform for your stakeholders. You can use tools such as event format matrix or event platform comparison to evaluate and select the best option for your event. For example, you may want to consider factors such as interactivity, engagement, accessibility, scalability, cost, and security.
- Design a relevant and engaging event agenda and content. Once you have chosen your event format and platform, you must design a relevant and engaging event agenda and content for your stakeholders. You can use event agenda templates or content marketing strategy tools to plan and create your event agenda and content. For example, you may want to include keynote speakers, panel discussions, workshops, breakout sessions, Q&A sessions, polls, surveys, quizzes, games, or networking activities.
- Promote your event and generate registrations. After you have designed your event agenda and content, you need to promote your event and generate registrations from your stakeholders. You can use tools such as event marketing plans or event registration software to market and manage your event registrations. For example, you may want to use channels such as email, social media, website, blog, podcast, video, webinar, press release, or influencer marketing.
- Deliver a memorable and impactful event experience. Finally, you must deliver a memorable and impactful event experience for your stakeholders. You can use tools such as an event checklist or event feedback form to ensure that everything goes smoothly during your event and that you collect feedback from your attendees. For example, you may want to monitor and measure metrics such as attendance, engagement, satisfaction, retention, conversion, or return on investment.
By following these tips on how to engage diverse stakeholders for a corporate event, you can increase the chances of making your international event a success.