Internal communication and employer branding
The employer brand was born as a result of the fusion of human resources and marketing. Their main role is to make the company attract potential candidates and current employees. Today, most companies in developed economies face a talent shortage and spend a lot of time and budgets on recruiting processes. That is why employer branding is a priority for most companies.
Companies with a positive and highly visible brand attract positive and highly visible talent. A strong employer brand can be a powerful incentive for employees to stay with a company.
Many employees value a great workplace more than a higher salary.
Your employees are your most powerful channel for employer branding.
They are the ones who make their culture important. That is why they are an integral part of your communication strategy when it comes to employer branding.
The most credible source for sharing content related to your brand and culture comes from your employees. Each team member is connected to hundreds of people, who are connected to hundreds of people, and so on.
So it’s important to equip your employee advocates with the right tools and content to expand that brand culture across their networks. This is why your internal communication is very important.