Developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.

Considering all the different types of communication that need to take place in societies if sustainable democratic development is to occur.

Managing a company's advertising activities and staff members as develop creative, consistent brand-specific ad campaigns.

Creating and maintain a favorable public image, fielding media questions and pitching stories to the media, preparing media kits and organizing press conferences.